The first step in working with the media is identifying what outlets are available in your area. This list should include not only media venues but also specific contacts at those venues—reporters, editors—who are likely to be interested in the kinds of information you can provide.

If you plan to invite an elected official to your event, it's important to write your Congressperson, Senator or other local official early! Letters that count with policy makers are those that show evidence of thought and commitment.

A fact sheet about your family literacy program provides readily available information that elected officials, the news media, families, interested community members and others can use immediately and refer to later.

It's never been more important to spread the word in your community and build awareness for the importance of families working together toward a better educated tomorrow.

Meeting your elected officials in person is an excellent opportunity to put a face on family literacy for them.

Writing a press release is not an exact science. But there are some important points to remember that will help get your press release noticed.