One of our corporate partners, Better World Books, will be featured this weekend on CNN and CNN Headline News. I hope you have the opportunity to check it out.

It is a well-deserved recognition for a dynamic social enterprise that is the leader in converting donated books into funding to support literacy. Each consumer who sees the story will also learn about the important cause of family literacy since BWB has been a partner of NCFL’s since 2005.

Better World Books has raised more than $400,000 for NCFL to date. Hundreds of thousands of books have been donated and sold to support family literacy since the partnership began. Books come from college campus book drives, library discards and donations, and corporate book drives. These efforts have funded the purchase of more than 10,000 books to restock family libraries after Hurricane Katrina, and the development of resources to reach wide audiences with literacy tools and materials.

Check out the story on Better World Books during the shows that air at one of these times (all times are EDT).

CNN
Thursday, July 2: 8 a.m., noon, 2 p.m.
Saturday, July 4: 7 p.m., 10 p.m., 1 a.m.
Sunday, July 5: 6 a.m.

CNN Headline News
Thursday, July 2: noon, 2 p.m., 4 p.m.
Saturday, July 4: 6 p.m.
Sunday, July 5: 6 p.m.